On the 27th of January this year, I sat at my desk, I pressed publish on an article I couldn’t get out of my mind here on Substack. It was called “The Formula”.
“There is a formula for greatness. You either have it, or you don’t.”
I never imagined it would grow into this.
At the time, I didn’t fully know where those words would take me. I only knew I couldn’t shake the thought. I was obsessed. I kept seeing patterns in people, in life, in achievement… almost like hidden codes. And I thought, well, I believed, that if we could just recognise them, if others could see these patterns too, maybe walking this path called life wouldn’t feel so chaotic.
That article was the seed.
That was the beginning. A meditation on paper.
And today, I stand back in awe at how far it has come.
That one article found its way to Mr Oyindamola Ameen at Hunter Digital. He read it, he saw it, He saw me. He saw the possibility of wisdom codified in a book, the potential for conversations that could shape culture. And from that spark, The Formula Lab was born.
Now, what began as words on this page has grown into something bigger, a space, a platform, a movement. The Formula Lab is where we sit with trailblazers, geniuses, light chasers, path finders and creatives, dig into their real stories, and excavate the patterns of greatness, not just how it begins, but how it is lived and sustained.
And here’s the part that humbles me most: The Formula Lab is now in partnership with Hunter Digital for production and distribution. Which means these conversations will travel further than I ever imagined when I first typed those words here on Substack.
It feels surreal…to announce this here, where it all started. And now, The Formula will travel further, produced with care, and shared with the world.
…Proof that sometimes when you put your heart out into the world, it creates its own path. It feels only right to announce it here…where it all began. This is the first step of many.
So here’s to beginnings.
Here’s to the courage of putting words out.
Here’s to watching them unfold into something larger than yourself.
Welcome to The Formula Lab.
Launching October 2025.
Congratulations!!!! 🚀
Super happy*